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Swiping up through your fav videos is good vibes, but it can get quite busy out there. The TikTok Wellness Hub was conceived of the notion that users need a place to slow down, be mindful and find ways to live better. By partnering with content creators, brands and NGO’s, we built a destination for wellness inside the TikTok app. I worked cross-functionally to conceive, art direct and develop ads for the launch of this new product offering. Find your way to better living with the TikTok Wellness Hub.